"The final debrief gave us a real understanding of why our latest mailer is working together with some pointers on how to improve …. the whole team was really pleased” Gillian Marwick, Marketing Manager, Scottish Power
"Eyetracker offers market-leading eyetracking methodologies, and combines these with other qualitative and quantitative methodologies to provide an excellent all-round view of advertising impact .... (with) clear and actionable recommendations” Laurence Allan, Consumer Insight Manager, 02
"I would thoroughly recommend eyetracker to help you get to the bottom of how shoppers navigate and shop grocery categories, whether as a standalone technique or as part of a wider suite of solutions" Lucy Owen, Channel & Customer Planner, Kellogg’s
"eyetracker's work made a real difference to our understanding of how best to communicate to customers in store. As a result, we've been able to improve the in store navigation and offer communication, and we've seen an uplift in sales in those stores where we've made the changes" Simon Moore, Marketing Communications Controller, Dreams
"the project has been used as a global best-in-class example of using digital methodologies in market research, and has been circulated right up to our global president Senior Market Research Manager, global multinational
“We had an eye tracking project that we had originally commissioned with another eye tracking specialist that started to go very wrong, so much so we had to sack them. We ran a Google search and came across eyetracker. The team at eyetracker were amazing – what more can I say” Marketing Director food manufacturer.
Research Agencies
"We commissioned an eye tracking project for one of our major clients with an alternative supplier of eye tracking services, sadly the level of support and service we experienced was quite frankly appalling . We had to re run the project and called in eyetracker at short notice, who did not only save the day but also avoided us potentially upsetting a major client" Research Director ( London based agency)
“As a fully qualified pyschologist and market researcher I was highly skeptical about the value of using the eye tracking glasses as part of a shopper study. However, even before the end of the first playback interview with the respondent I was converted. I couldn’t believe just how much more effective it made the qualitative interview process, allowing me to gain insights into the shopper's journey that I never thought possible” Research Director (South East Berkshire based research agency)
“Up until recently we had been using our clients eye tracking glasses to conduct packaging studies. However we thought the level of accuracy required for a recent project was simply unachievable with today’s eye tracking technology. A couple of weeks before the project was due to start eyetracker came into see us to demonstrate what their system was capable of. We were amazed, as their MD says “not all eye trackers are created equally” MD of a Midlands base research agency.