Fixed eye tracking, also known as static or screen based eye tracking, is a system that monitors a respondent's eye movements as they sit in front of a computer monitor or stand in front of a "life size" projected image.
Our solution, the eyescreen, is a portable, lightweight system that can be used anywhere a screen can be set up. We’ve used halls, hotels and coffee bars, as well as offices, throughout the UK and abroad.
eyescreen is ideal for cost-effectively tracking what people actually look at (as opposed to what they claim they look at) when viewing advertising, direct mail, packaging and website pages.
Ideal for research on:
- Advertisements including TV, print and OOH
- Direct mail
- Pack and on shelf pack testing
- Web usability
We do not offer web based eye tracking i.e. where the eye tracking is conducted on the respondents own computer. While these types of services sound appealing we have found there is nowhere near the level of accuracy required from a webcam to collect accurate and therefore meaningful data.